Fear of Charging What You’re Worth - Nehemiah Entrepreneurship Community

Fear of Charging What You’re Worth

One of the major reasons why businesses struggle financially is that they don’t charge what they’re worth. They may have “strategic” reasons why they charge less but the bottom line is that they’re afraid customers won’t pay what they’re worth. Listen in as we talk about symptoms of not charging the right price and how to overcome the fear of charging the higher price that you’re worth and the benefits of doing so.

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